+8.4%
Mobile conversion increase observed after a 0.1-second speed improvement
Deloitte Digital + GoogleFor Practice Owners
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The cost of friction
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+9.2%
Increase in average order value observed after the same mobile speed improvement
Deloitte Digital + Google70.19%
Average online cart abandonment rate tracked across studies
Baymard Institute+35.26%
Average conversion lift Baymard estimates from better checkout design
Baymard InstituteA quick review can change what you see.
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