About
The Mind Behind
the Method.
My work has always lived beneath the surface. Where the real story is. Where the gap between what an organization presents and what it actually experiences compounds quietly into something expensive and preventable.
A fifteen year UX career that includes enterprise engagements at a global financial institution managing 8.5 trillion in assets under management and a capital project portfolio where design decisions carried nine figure consequence. Strategic by nature. Investigative by instinct.
I build what reveals the truth and then build what addresses it.
Why Fractional. Why Now. Why Me.
Fractional engagement delivers executive level design leadership precisely where and when your organization needs it most. I measure success by the quality of decisions teams make when I am not in the room.
Operating Foundation
I build the operating foundation that lets design teams move with coherence and velocity. Standards, research integration, critique practices, and decision frameworks that outlast my engagement and scale with your organization.
Business Alignment
I connect experience strategy directly to business outcomes. When design is embedded in decision quality, retention, and execution efficiency it stops being a supporting function and starts being a growth driver.
Performance Culture
I create conditions where people do their best thinking. Psychological safety is measurable, buildable, and directly connected to execution quality, decision speed, and retention. Teams that feel safe to be honest produce better decisions, surface problems earlier, and execute with less friction.
What Makes This Different
Twenty million users across retail and ultra high net worth segments at a single institution. Two billion in portfolio value influenced. Five hundred million in operational risk addressed. These are not projects. They are environments where design decisions carry organizational consequence at a scale most practitioners never encounter. I design systems before prescribing solutions.
This is the thinking you get access to. Without the full time overhead.
Leadership & Mentorship
Nielsen Norman Group
UX Management Certification
Interaction Design Foundation
Former Local Leader, IXDF Houston
Project Management Institute (PMI)
Holding Teams Accountable Certification
General Assembly
Lead UX Instructor
UX Mentor
2 Years of 1:1 Mentorship
SXSW 2025
Speaker