UX Director & Experience Strategist

Designing systems that improve decision quality, behavior change, and organizational execution.

I'm a UX Director with 10+ years in UX and 18+ years in tech, leading experience strategy, behavioral systems, and product design across enterprise, SaaS, and emerging AI.

My work focuses on experience architecture, UX operating models, and cross-functional alignment. I design upstream structure that helps teams build better products and make better decisions.

Highlights

Led experience strategy for platforms supporting 120+ global capital projects ($2M–$100M each), influencing hundreds of millions in organizational investment decisions

Established scalable UX standards and research operating models across 40+ designer organizations

Designed a 12-month behavior-change ecosystem integrating CBT, DBT, ACT, and attachment theory

Led and coached senior designers; former UX Design Lead managing a team of 6

Conceptualized human-centered, ethical AI product experiences

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