About
As the Founding Product Designer at ReflectEQ, I blend strategy and creativity to shape heart-centered digital experiences. With a knack for transforming user insights into engaging design solutions, I've spearheaded essential features that drive product-led growth. My experience includes leading 3 UX teams at Charles Schwab honed leadership skills, optimizing workflows, and delivering exceptional user journeys that solved meaningful problems. I lead myself and my teams to those moments of brilliance to bring innovative ideas into reality. In a nutshell, I am a practical UX design leader who evaluates design solutions with research, reduces project risk, boosts customer retention, and drives strategic product-led growth.
UX Management
Nielsen Norman
This helps develop leadership skills to manage UX design team members and collaborate with stakeholders.
Co-Creator
IBM
This certification is about bringing cross functional team members along in the design thinking journey.
Practitioner
IBM
This focuses on applying Design Thinking in complex corporate changing business environments.
Holding Teams Accountable
Project Management Institute
This certification weaves together productivity with people skills to align colleagues towards a shared mission.
Professional Strengths
Achiever
There is fulfillment in being productive, and I bring energy, passion, and commitment to deliver evaluated design solutions.
Learner
I have a natural desire to acquire new information that helps inform my thinking and creativity; it keeps me on the cutting edge.
Deliberate
Thorough and conscientious, I find ways to advocate for the users, reduce risk, and advance business needs for better product design experiences.
Analytical
When it comes to problem solving, I am intentional around assessing the sources and variables that fuel a problem to create practical solutions.
Focus
I have the ability to set priorities, follow through, and take decisive action to finish projects with stellar outcomes. With a commitment to get things done in a timely fashion.
Strategic
Given that I am inventive, original, and resourceful, I see patterns, obstacles, and multiple paths forward to accomplish a task.
Tech Stack
Figma
•
Adobe XD
•
Sketch
•
Miro
•
Mural
•
HTML5
•
CSS
•
Figma • Adobe XD • Sketch • Miro • Mural • HTML5 • CSS •
UX Management
Ever learning, in June 2023, I earned my UX Management Certification from Nielsen Norman Group.
As a UX leader, what sparks joy for me is seeing people self-actualize their capabilities for a new level of mastery.
Compassion
To understand how someone else thinks, feels, and responds can be immensely validating to their lived experience. Beyond empathy, it’s helping people spiral upward.
Curiosity
I use my love of learning to take an interest in how things work to create systems and processes that setup the team for consistent high performance.
Clarity
With excellent communication skills, team members leapfrog forward in their design sprints with a clear understanding of why their work matters to users and stakeholders alike.
Clever
When it comes to problem solving, my quick wit and resourcefulness introduce well-timed clever solutions to achieve the end goal in mind.
Leadership Philosophy
Communicative
I consistently communicate with individual contributors to clarify projects, connect to resources, clear bottlenecks, and amplify product success. I delight in seeing the team thrive.
Collaborative
My stakeholders and team feel included, valued, and respected for the talents they bring to the team. There’s psychological safety to iterate intelligently for better UX.