Hello, I am Alexandra 🦄
Hello, I am Alexandra 🦄
As a Senior UX Design Lead, I have many leadership capabilities. By fostering collaboration, I empower teams to create user-focused solutions to drive business results.
As a Senior UX Design Lead, I have many leadership capabilities. By fostering collaboration, I empower teams to create user-focused solutions to drive business results.
9+
Years of UX
Experience
UXers led in
3 projects
6
0 to 1
Product Launches
10
20M
Users impacted
110hrs
UX Design Instruction
20M+
Chairman’s Circle UI
500k+
B2B Software UI Evaluation
2025
UX Speaker at SXSW
15
Years of in
tech roles
24
IxDF events
hosted
Career highlights
Strategy
Design
Mentorship
Focus
Impact
Collaboration
Compassion
Communication
Leadership Experience
Leadership Experience
Developing UX capabilities within myself and team
Developing UX capabilities within myself and team
From confusion to clarity: Emotional
intelligence insights for real life
From confusion to clarity: Emotional
intelligence insights for real life
From confusion to clarity: Emotional intelligence insights for real life
At ReflectEQ, I created a generative AI chatbot that improves the emotional intelligence of users with multiple psychological modalities to learn from.
At ReflectEQ, I created a generative AI chatbot that improves the emotional intelligence of users with multiple psychological modalities to learn from.
At ReflectEQ, I created a generative AI chatbot that improves the emotional intelligence of users with multiple psychological modalities to learn from.
9.2
Net promoter score
Net promoter score
88%
SUS Score
150
Participants
Participants
From Frustration to Frictionless: Improving Charles Schwab's Paperless Enrollment Process
From Frustration to Frictionless: Improving Charles Schwab's Paperless Enrollment Process
By conducting thorough research, usability testing, and prototyping, the team delivered an experience that significantly reduced customer service inquiries.
By conducting thorough research, usability testing, and prototyping, the team delivered an experience that significantly reduced customer service inquiries.
3
3
UX Professionals
UX Professionals
20
20
Million users
Million users
93%
93%
System Usability Score
System Usability Score
From limits to limitless: Strengthening UX
Across a Global Design Organization
From limits to limitless: Strengthening UX Across a Global Design Organization
From limits to limitless: Strengthening UX Across a Global Design Organization
At BHP, I helped the design organization incorporate The Baymard Institute UX research design guidelines that helped dozens of projects increase user focus.
At BHP, I helped the design organization incorporate The Baymard Institute UX research design guidelines that helped dozens of projects increase user focus.
40
40
40
UX Designers
UX Designers
UX Designers
650
650
650
Design guidelines
Design guidelines
Design guidelines
120
120
Projects impacted
Projects impacted
View case study
View case study
From UX enthusiasm to UX career ready: Shaping a new cohort of UX professionals
From UX enthusiasm to UX career ready: Shaping a new cohort of UX professionals
As a UX Design Instructor, I prepared students for UX careers by teaching them UX fundamentals to help them create user centered products.
As a UX Design Instructor, I prepared students for UX careers by teaching them UX fundamentals to help them create user centered products.
15
15
15
UX Students
UX Students
UX Students
75
75
75
Instruction Hours
Instruction Hours
Instruction Hours
144
144
144
Mentorship Hours
Mentorship Hours
Mentorship Hours
Design community leadership
Design community leadership
Giving back to the UX community
Giving back to the UX community
Local Leader | Interaction Design Foundation
Interaction Design Foundation | Local Leader
20+ UX Interactive Events in the Last 2 Years
20+ UX Interactive Events in the Last 2 Years
Whether its UX workshops, expert talks, panel discussions, game nights, or study groups, the UX community boosts its capabilities together.
Whether its UX workshops, expert talks, panel discussions, game nights, or study groups, the UX community boosts its capabilities together.
